Design thinking needs to challenge conventional thought process. That’s when innovation happens

Design thinking is a team sport. Its like football, you can't play it alone!

DESIGN THINKING – Drowned, mutilated and murdered

The future of healthcare is here – first digital pill approved by FDA

The future of User Experience with Virtual Reality

The UX strategy behind a $25.3 Billion sale in one day!

IoT – Users want experience not technology platforms

Art and design are different

Difference between Art and Design

Art and Design are often used as synonyms with little thought given to the difference that exists between the two. Many a times aspiring designers fall prey to this misconception believing the design is an industry populated...

6 things you should know about UX- revised

6 things you should know about UX- revised

User Experience has become an important aspect of creating digital products – let thatbe a website or a platform that you are launching. If you go across job sites, you will seea large number of jobs pertaining to user experience design, visual design,..

How can anyone become a UX designer

How can anyone become a UX designer

The answer to this question is quite simple, "Anyone". Yes, you read that right! Anyone can become a UX Designer. It is more about cultivating the right skills and learning the tools. UX Design usually comprises of many skills. But the most important ...

Information Architecture - Part 1

Information Architecture - Part 1

Imagine a national library where a person walks into find a book for reference. But upon reaching, he sees that the entire lot of books is piled up on the floor. He now has to pour through each pile to check where the book he wants is. Chances are ...

Information Architecture - Part 2

Information Architecture - Part 2

Information or content can be categorized or chunked in many ways and connections can be created between each piece of information. One proposed way by Richard Saul Wurman is the 5 hat racks. He said that an infinite amount of information can be ...

Information Architecture - Part 3

Information Architecture - Part 3

Labels represent bigger chunks of information. You can say it gives a visual representation of the structure of the information. Labels can be textual or iconographic ...

Information Architecture - Part 4

Information Architecture - Part 4

Navigation is the way in which a user will cruise through the information provided in the product to achieve his end goal. This is a crucial component because if the navigation does not guide the users properly, it can lead to frustration and eventually the...

Difference between Interaction Designer, Visual Designer and Usability Expert

Difference between Interaction Designer, Visual Designer and Usability Expert

UX Design is a relatively new field which has rapidly gained importance and popularity for the development of digital products. Given its recent rise to the top as one of the most important aspects of digitalization there is still quite a bit of confusion ...

Difference between Interaction Designer, Visual Designer and Usability Expert

Difference between Interaction Designer, Visual Designer and Usability Expert

The UX process is not a single element or activity, but a process where a series of activities are conducted to ensure that the product delivers a good user experience. It begins by understanding the business requirement, researching to know the users, then ...

Designing digital experiences to delight your users

In this day and age, when consumers are literally spoilt for choices for every need that they have, it is imperative for brands to delight their users. Even more so in the digital space where users spend most of their time today and reach out to for all their needs and information.

User Experience in Retail Industry

Today the customer expectations are changing with the changing times. From fashion to retail to automobile, customers are expecting better shopping experience. Due to the ripple effect, if a customer has a great experience with a banking app, all of a sudden, he expects every retailer to offer something similar in terms of a digital wallet.

Security And Privacy Will Influence UX DESIGN

Matt one of the writers of Buzzfeed lost his iPhone in 2014. It was the last that he heard of it when he was sipping beer in a New York bar. One year later, he started seeing strange photographs in his new iPhone photo stream, photographs that he had not taken. These were photographs of a strange Chinese man in an orange orchard. Later on, it was realized that the stolen iPhone landed up in China, and the man was still logged in through Matt's iCloud.